Case Studies

 

Numbers don’t lie. Read through our client case studies to get a better understanding of our caliber of work.

  • Case Study #1 - Espresso Royale - Onsite SEO

    Client: www.espressoroyale.com

    Service: Onsite SEO

    Company Background: Espresso Royale Started in 1987 with cafes now in Michigan, Illinois, Minnesota and Wisconsin. Espresso Royale is a premium coffee shop offering a variety of teas and coffees including bulk wholesale beans to businesses and patrons.

    Challenge: The online coffee space is very competitive. With most major departments stores selling online coffees the challenge was to push through the online clutter and become visible for customers searching online for either k-cups or bulk wholesale beans.

    Previous site Issues: When taking on the project there where numerous issues with the onsite SEO portion of the website. The website was not using keywords properly, meta-data was duplicated, lite on content and images where not optimized.

    Activities Performed:

    • Keyword research
    • Custom meta data writing
    • New website content
    • Images optimized
    • Sitemap installed

    Results:

    Prior to project:

    Prior Rankings

    Prior summary:

    • Ranked 1 – 3 keywords
    • Top 3 – 4 keywords
    • Page 1 – 5 keywords
    • Top 50 – 12 keywords

    After project:

    after project

    After summary:

    • Ranked 1 – 3 keywords
    • Top 3 – 9 keywords
    • Page 1 – 13 keywords
    • Top 50 – 27 keywords

    Overall movement resulted in 6% increase in online sales.

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What our clients think of us.

Tonya

Kim Essenmacher has provided Social Media Marketing for our business, My Girly Party for the past 3 months. She has effectively increased our presence across all social media platforms. Read More 

Tonya / My Girly Party

Marcus

Electra Digital Agency LLC has helped Espresso Royale market its brand, build customer loyalty, expand its reach with engaging content and provide exceptional  customer service through responding to posts through social media marketing. Read More 

Marcus / Espresso Royale

Matt

Seymour Ford Lincoln hired Kim to evaluate the current state of our digital marketing strategy. She was very passionate about taking our approach to the next level and helped us to implement services that increased our exposure in search engines. Read More

Matt / Seymour Ford Lincoln

Jessie

Kim is a wonderful and smart social media marketer. She understands how social media benefits companies and knows how to impact any audience effectively. Kim is diligent at her duties, making sure clients have what they need when they need it. Her and I have teamed up on many projects in the past, and it resulted in delivering amazing results. If you are looking to build a following, increase brand awareness and have a skilled professional bring your marketing to another level, call Kim! Read More

Jessie / All Social Jessie

Beth

Passionate! Innovative! Electrifying!  These words describe Kim but words cannot adequately describe her loyalty and commitment to her customers.  She became my advocate throughout the website construction and remained available and accessible long after the work was completed.  Beth Weber CEO Hope Services LLC. Read More

Beth / Hope Services

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